It's full steam ahead for luxury vacations This year there has been a notable uptick in interest in group travel and cruises, which have overtaken beach vacations and city breaks. Generational differences in luxury travel preferences and actions are evident, spanning spending, travel agent use, sustainability focus, payment concerns and more. For the third consecutive year, luxury travelers are planning to take longer trips and spend more. And even with the hype over AI, luxury travelers see travel agents/advisors as essential for creating personalized travel experiences, making real-time changes and ensuring peace of mind. Read on to learn even more about the evolving preferences of U.S. luxury travelers.