EXECUTIVE SUMMARY

Ultra luxury travelers are redefining high-end travel

Wellness, tailored experiences and a personal touch are priorities according to 500+ ultra luxury American travelers surveyed in Flywire's annual travel survey

This year, ultra luxury travelers are focused on using their vacations to enhance their own wellbeing. Whether through a wellness retreat of some kind, or by engaging in authentic cultural experiences, ultra luxury travelers want trips featuring customized itineraries that will leave them feeling recharged and enriched.

When it comes to accommodation, they still want luxury facilities, but more important to them is space and personal service. Alongside a personal touch, effortless booking processes are also expected of the advisors ultra luxury travelers have come to rely on for their expert guidance.

Already spending at least $10,000 on their vacations, 4 in 5 ultra luxury travelers are planning to increase their travel budget in the coming year, and 30% are planning to spend significantly more, presenting huge opportunities for growth. But to capitalize, travel providers will have to up their game; provide seamless customer experiences, and exclusive experiences that are personalized, high-touch and frictionless from start to finish.

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